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Zerobooks Marketing Strategy

MC from Practice Paradox talks to CEO, Greg Tuckwell about Zerobooks’ marketing strategy and how the firm is growing rapidly despite him only setting foot twice in the office in the past 8 months. We discuss our business model, core competencies and value proposition as well as our focus on automation and process improvement.

3 options for hiring business staff, and which one’s best for you

Thanks to the Internet and cloud-based applications, you can now hire staff from anywhere in the world. Not only that, you can also choose from a number of different hiring models. However, it’s important to choose a model that works not only for your new employee but also for your business. They all have their…

Scaling your Firm

Wayne Schmidt talks to Mel Power from Power Finance and Joe Walsh from JWA Accountants and discuss how they’ve scaled their bookkeeping and accounting businesses. It’s a wide ranging discussion, which includes how ZeroBooks.com has allowed them both to scale without increasing head count.

How Zerobooks helps accountants cross ‘The Value-Add Chasm’

We all have our favourite presenters, and I was excited to see one of mine presenting again at Xerocon. I’ve seen Michael ‘MC’ Carter of Practice Paradox at several conferences now, and was keen to hear what he had to say this time. His concepts of the “conveyor belt” and the “gradient of the decision…

Does your business have its ‘dirty dishes’ piling up?

You’ve made the transition to the cloud. You’re using Xero as your new accounting system. You’re excited about the efficiencies your business is about to achieve. But guess what? The job is only half done. What do I mean by that? If you’re looking to really improve your business efficiency, there are a number of…

The Outsourcing Trend: A Fad Or Here To Stay?

Outsourcing has been gaining momentum globally in recent years. Yet often I hear business owners say they can’t afford to outsource aspects of their business but, when questioned, it becomes apparent that they have focused solely on the out-of-pocket costs without considering the benefits and overall cost-savings available to the business. Why outsource? Outsourcing is…